CloudBlue Cloud Marketplace Guide 2025 | Download Now

Cloud Marketplace Guide | Download Now

Get Pricing

Glossary

Welcome to the CloudBlue Glossary — your trusted resource for mastering Software as a Service (SaaS) and its surrounding ecosystem.

This comprehensive guide unpacks essential terms and concepts, ranging from core cloud infrastructure to service delivery models and digital transformation strategies, while also offering insights into foundational principles and advanced industry trends.

Newest Terms

Hyperscaler Marketplace

B2B Marketing Automation

Digital Transformation

Data Warehouse as a Service (DWaaS)

Channel Partner Private Offers (CPPO)

Share

A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z

A

AARRR (Pirate Metrics)

Accrued Revenue

Adoption Rate

Affiliate Partner

AI Billing

Alpha Testing

Amazon MWS

Amazon Web Services (AWS)

Analytics as a Service (AaaS)

Annual Contract Value (ACV)

Annual Recurring Revenue (ARR)

Annual Subscription

Application Management Services (AMS)

Application Marketplace

Application Migration

Application Programming Interface (API)

Application Support Services

Artifact (Software Development)

Artificial Intelligence as a Service (AIaaS)

Assisted Selling

Audit Trail

Automated Provisioning

Automated Software Testing

Average Customer Life (ACL)

Average Revenue Per User (ARPU)

Average Selling Price (ASP)

Average Transaction Value (ATV)

AWS Marketplace

AWS Partner Network (APN)

Azure Marketplace

B

B2B Data Providers

B2B Digital Marketplace

B2B Marketing Automation

B2B Marketplace

B2B Marketplace Platform

B2B Multicloud Platform

B2B Partner Programs

B2B Payments

B2B SaaS

B2B Software

B2C SaaS

Backup as a Service (BaaS)

Big Data as a Service (BDaaS)

Billing

Billing Automation

Billing Management

Billing Platform

Billing Schedule

Billing Solutions

Bookings

Brand Affinity

Break-even

Bring Your Own Application (BYOA)

Bring your own cloud (BYOC)

Build vs Buy

Bundle Pricing

Burn Multiple

Burn Rate

Business Development Representative (BDR)

C

CAC Payback

Captive Pricing

Catalog Management

Channel Conflict

Channel Enablement

Channel Management

Channel Partner

Channel Partner Private Offers (CPPO)

ChatGPT

Chief Revenue Officer (CRO)

Churn

Churn Analysis

Churn and Burn

Churn Deflection

Churn Management

Churn Rate

Cloud Architect

Cloud Automation

Cloud Billing Platform

Cloud Billing Software

Cloud Billing Solutions

Cloud Brokerage Platform

Cloud Bursting

Cloud Commerce

Cloud Compliance

Cloud Computing

Cloud Enablement

Cloud Engineer

Cloud Infrastructure Management (CIM)

Cloud Insights

Cloud Integration

Cloud Marketplace

Cloud Marketplace Platform

Cloud Migration

Cloud Monitoring

Cloud Native

Cloud Operating System (Cloud OS)

Cloud Portability

Cloud Portal

Cloud Procurement

Cloud Reporting

Cloud Reseller

Cloud Resource Management (CRM)

Cloud Security

Cloud Security Standards (CSS)

Cloud Service Commerce (CSC)

Cloud Service Management (CSM)

Cloud Service Provider (CSP)

Cloud Services

Cloud Sourcing

Cloud Sprawl

Cloud Tools

Cloud Visibility

Cloudwashing

Co-sell

Co-term

Cohorts

Committed Monthly Recurring Revenue (CMRR)

Communication Service Provider (CSP)

Competitive Pricing

Compliance as a Service (CaaS)

Configuration Management

Configure Price Quote (CPQ)

Connected Devices Platform

Container as a Service (CaaS)

Content as a Service (CaaS)

Contextual Engagement

Contract Lifecycle Management (CLM)

Contract Management

Contract Signing

Contracted Annual Recurring Revenue (CARR)

Contracted Monthly Recurring Revenue

Contribution Margin Ratio (CMR)

Cost of Goods Sold (COGS)

Cost Per Lead (CPL)

Cost per Mille (CPM)

Cost Per Sale (CPS)

Cost-plus Pricing

CRM Billing System

Cross Sell

CTO as a Service (CTOaaS)

Current Ratio Formula

Custom Pricing

Customer Acquisition Cost (CAC)

Customer Attrition

Customer Churn

Customer Experience (CX)

Customer Journey

Customer Lifecycle

Customer Lifetime Value (CLTV or CLV)

Customer Relationship Management (CRM)

Customer Retention

Customer Retention Cost (CRC)

Customer Retention Rate (CRR)

Customer Winback

Cybersecurity as a Service (CSaaS)

D

Daily Active Users (DAU)

Data Analytics as a Service (DAaaS)

Data as a Service (DaaS)

Data Intelligence

Data Isolation

Data Lake

Data Management as a Service (DMaaS)

Data Migration

Data Orchestration

Data Ownership

Data Pipelines

Data Silo

Data Warehouse as a Service (DWaaS)

Datafication

Deal Registration

Deferred Revenue

Delinquent Payment

Demand-Based Pricing

Desktop as a Service (DaaS)

Developer Ecosystem

Developer Tools

Device as a Service (DaaS)

DevOps as a Service (DaaS)

Digital Commerce Platform (DCP)

Digital Customer Engagement

Digital Infrastructure

Digital Marketplace

Digital Merchandising

Digital Service Provider (DSP)

Digital Supply Chain

Digital Transformation

Disaster Recovery as a Service (DRaaS)

Disintermediation

Distributor Software

Dunning

E

Earnings Per Click (EPC)

Economy Pricing

Edge Device

Encrypted Search

Enterprise Analytics

Enterprise Application Development

Enterprise Billing Software

Enterprise Commerce

Enterprise Resource Planning (ERP)

Enterprise Software

Environment as a Service (EaaS)

Error Handling

Everything as a Service (XaaS)

Executed Contract

Expansion MRR

F

Firewall as a Service (FWaaS)

Firmographic Data

Flat Rate Pricing

Forcing Function

Free Trial

Freemium

Friendly Fraud

G

Go-To-Market (GTM) Strategy

Google Cloud Marketplace

Governance, Risk, and Compliance (GRC)

Granular Delegated Admin Privileges (GDAP)

GRIT Score

Gross Dollar Retention

Gross Margin

Gross Merchandise Value (GMV)

Gross Retention

Gross Revenue Retention (GRR)

H

Hardware as a Service (HWaaS)

Headless Commerce

Hosted Application

Hybrid Cloud

Hyperscaler Marketplace

Hyperscalers

I

IaaS Billing

Ideal Customer Profile (ICP)

Identity and Access Management (IAM)

Identity as a Service (IDaaS)

Inbound Leads

Independent Software Vendor (ISV)

Infrastructure as a Service (IaaS)

Infrastructure Operations

Infrastructure Security

Integrated Development Environment (IDE)

Integration as a Service (IaaS)

Integration Platform as a Service (IPaaS)

Intellectual Property (IP)

Internet of Things (IoT)

Interoperability

Involuntary Churn

IoT Ecosystem

IoT Marketplace

IT as a Service (ITaaS)

IT Discovery

IT Distributors

IT Procurement

Iterative Development

J

JavaScript Object Notation (JSON)

K

Key Performance Indicator (KPI)

L

Large Language Model (LLM)

Latency

Lead Velocity Rate (LVR)

Leverage Ratio

Lifetime Value (LTV)

Listing Management

Logo Churn

M

M2M Platform

M2M Software

Machine Learning as a Service (MLaaS)

Machine-to-Machine (M2M)

Managed Cyber Security as a Service (MCSaaS)

Managed Service Provider (MSP)

Marginal Profit

Marginal Revenue

Market Based Pricing

Marketing Development Funds (MDF)

Marketplace Analytics

Marketplace Application Platform

Marketplace as a Service (MaaS)

Marketplace Integration

Marketplace Management

Marketplace Platform

Marketplace Software

Marketplace Solutions

Master Service Agreement (MSA)

MEDDICC

Media Asset Management (MAM)

Microsoft Cloud Solution Provider (CSP) Program

Microsoft New Commerce Experience (NCE)

Migration Costs

Minimum Viable Product (MVP)

Mobility as a Service (MaaS)

Monetization Strategy

Monthly Active Users (MAU)

Monthly Recurring Revenue (MRR)

MSP Marketing

MSP Software

MSP Solutions

Multi-factor Authentication (MFA)

Multi-tenancy

N

Negative Churn

Net Dollar Retention (NDR)

Net Promoter Score (NPS)

Net Revenue Retention (NRR)

Neural Network

O

Odd Even Pricing

Offer Management

Office 365 Billing

Office 365 Reseller

On-premise Software

Online Marketplace

Operational Level Agreement (OLA)

Optional Pricing

Optional Product Pricing

Order To Cash (OTC, O2C)

P

Partner Advisory Board (PAB)

Partner Enablement

Partner Management

Payment Ledger

Payment Operations

Payments as a Service (PaaS)

Perpetual License

Personalized Customer Experience (PCX)

Platform as a Service (PaaS)

PoE Switch (Power over Ethernet Switch)

Point Solution

PQL-To-Customer Rate

Prestige Pricing

Price Anchoring

Price Leadership

Price Management

Price Sensitivity

Pricing Automation

Pricing Intelligence

Pricing Management

Pricing Matrix

Pricing Power

Pricing Strategy

Private Cloud

Proactive Sales

Procurement as a Service (PaaS)

Product Catalog Optimization

Product Complexity

Product Configuration

Product Information Management (PIM)

Product Intelligence

Product Lifecycle Management (PLM)

Product Line Pricing

Product-Qualified Lead (PQL)

Proof of Concept (POC)

Public Cloud

Q

Quote Management

Quote-to-Cash (Q2C / QTC)

R

Rapid Application Development (RAD)

Real-time Data Visualization

Really Simple Syndication (RSS)

Rebate Management

Rebilling

Recurring Billing

Recurring Payments

Recurring Revenue

Red Hat Marketplace

Referral Management

Referral Partner

Remote Monitoring and Management (RMM)

Renewal Management

Renewal Rate

Reporting & Analytics

Reseller Agreement

Reseller Management

Reseller Partner

Reseller Platform

Revenue Assurance

Revenue Attribution

Revenue Backlog

Revenue Drivers

Revenue Lifecycle Management (RLM)

Revenue Optimization

Revenue Recognition Principle

Revenue Run Rate

Revenue Sharing

Review Management

Rule of 40

S

SaaS Agreement

SaaS Analytics

SaaS API

SaaS Billing

SaaS Business Model

SaaS Catalog Management

SaaS Development

SaaS Distribution

SaaS Financial Model

SaaS Integration

SaaS Integration Platform

SaaS Magic Number

SaaS Management

SaaS Marketplace

SaaS Multiples

SaaS Operations (SaaSOps)

SaaS Ops

SaaS Partner Programs

SaaS Payment Processing

SaaS Platform

SaaS Quick Ratio

SaaS Reporting

SaaS Reseller

SaaS Revenue Model

SaaS Sprawl

SaaS Subscription

SaaS Tools

Saasification

Sales Development Representative (SDR)

Sales Efficiency

Sales Pipeline

Sales Qualified Opportunity (SQO)

Sales Velocity

Sales-Qualified Lead (SQL)

Scaled Architecture

Security as a Service (SECaaS)

Sell Through Rate (STR)

Service Bundling

Service Revenue

Serviceable Available Market (SAM)

Smoke Testing

Software as a Service (SaaS)

Software Asset Management (SAM)

Software Change Management (SCM)

Software Development Lifecycle (SDLC)

Software Distribution Platform

Software Ecosystem

Software Licensing Compliance (SLC)

Software Marketplace

Software Repository

Software Reseller

Software Vendor

Solution Selling

Speed to Market

Spine-Leaf Architecture

Split Billing

Storage as a Service (STaaS)

Subscription Billing

Subscription Commerce

Subscription Ecommerce Platform

Subscription Economy

Subscription Finance

Subscription Management

Subscription Management Software (SMS)

Subscription Marketing

Subscription Marketplace

Subscription Platform

Subscription Pricing

Subscription Revenue

Subscription Revenue Model (SRM)

Subscription Services

Subscription Software

Systems Integrator (SI)

T

Tail Spend

Tech Bundles

Technical Services

Technology Procurement

Telco AI

Test Case

Tiered Pricing

Time to Market (TTM/T2M)

Time to Value (TTV)

Time-to-First Sale (TTFS)

Total Contract Value (TCV)

Transportation as a Service (TaaS)

U

Unbilled Revenue

Unit Economics

Upsell

Usage-Based Billing (UBB)

Usage-based Pricing

User Acceptance Testing (UAT)

User Analytics

User Lifecycle Management (ULM)

User Management

V

Value Gap

Value Realization

Value-Added Reseller (VAR)

Vendor Management

Vendor Onboarding

Vendor Reconciliation

Vertical Marketplace

Vertical SaaS

W

Waterfall Model

Website as a Service (WaaS)

White Label Cloud Service

White Label Marketing

White Label Marketplace Software

White Label Platform

White Label Reseller

White Label SaaS

White Label Software

WiFi as a Service (WiFiaaS)

Willingness to Pay (WTP)

Windows as a Service (WaaS)

Workplace as a Service (WaaS)

X

XaaS (Anything as a Service)

Y

Yield Management

Z

Zero Downtime Deployment (ZDD)