Glossary > Daily Active Users (DAU)

Daily Active Users (DAU)

Daily Active Users (DAU) is a metric used in software as a service (SaaS) businesses to measure the number of unique users who actively use the product on a daily basis. DAU is a key performance indicator (KPI) for SaaS companies because it provides insight into customer engagement and usage patterns, which can help inform business decisions around product development, marketing, and customer support.

By tracking DAU over time, SaaS companies can better understand the growth and success of their product and make informed decisions about future investments.

Explore SaaS Topics

Explore XaaS Topics

Discover and learn all about SaaS, XaaS, and the Cloud.

Glossary Terms


Your go-to resource to break down the key terms you need to know about XaaS.

Ready to learn more about CloudBlue?

CloudBlue is a powerful XaaS platform that will help you grow revenue. Here are some resources for more information:

Subscription and Billing Management

Subscription and Billing Management

Our flexible subscription and billing solution can handle the most complex XaaS business models – and scale recurring revenue.

Partner and Channel Management

Partner and Channel Management

Cut through complexity and see more revenue from your channel business as you easily onboard and enable resellers across the globe – at scale.

Vendor and Product Information Management

Vendor and Product Information Management

Centralize all of your vendor and supplier contracts and streamlined product information on one platform.

Ready to
get started?

Sign up or talk with a CloudBlue
expert today to get started.

CloudBlue, an Ingram Micro Business uses Cookies to improve the usability of our site. By continuing to use this site and/or log-in you are accepting the use of these cookies. For more information, visit our Privacy Policy