A1 Digital Logo

Industry: Telecommunications

Operating Countries: 12 countries globally

Web: a1.digital

“It works smoothly and easily, which was amazing”

Herwig Kaltenhauser
Head of Cloud Automation Platform Technology

How did A1 automate their whole ordering and fulfillment lifecycle across the supply chain with CloudBlue?

A1 Digital had to build a supply chain ready to support a multi-tiered, multichannel marketplace.

The ordering and fulfillment lifecycle is built up of many core tasks including vendor onboarding, adding solutions and calculating subscription costs. The ability to automate these processes was key for A1 Digital, yet doing so for a multi-tiered, multichannel marketplace was creating layers of development complexity that was costing valuable time in the short-term and risking marketplace viability in the long-term.

It needed a way to solve its automation challenge and create a sustainable B2B marketplace while keeping development costs and timeframes manageable.


By saving critical development time, A1 was able to launch a B2B marketplace in only 6 months


A1 has reduced the complexity of its multi-level marketplace and lowered development costs


A1 has automated 95% of its use-cases, so service delivery can match customer demand


A1 rapidly aggregated its business operations across 12 countries in Europe and Latin America


A1 Digital partnered with CloudBlue to ease the scaling of its business operations in Europe and Latin America. With operations unified using CloudBlue’s platform, A1 Digital could access a 360 view of its business, reduce cascading processes and unify commerce activities across different currencies, languages, and customer billing specifications.

CloudBlue’s off-the-shelf automations were applied from this new, centralized viewpoint, allowing A1 Digital to tackle multiple processes at once and saving time when onboarding new products or adding new solutions. This created a functional solution for the majority of use-cases, allowing the company to focus its valuable development time on custom integrations that served the unique needs of its B2B marketplace.

A1 Digital Solution


As a result of its partnership with CloudBlue, A1 Digital was able to automate and optimize 95% of its business use-cases across the supply chain. This, combined with simplified management of custom prices and multi-currency usage billing cycles, saved time and resources at every stage of development.

With reduced complexity and improved agility, A1 Digital was able to launch a multichannel B2B marketplace in just six months that could support a global customer base. Offering the first self-serve marketplace in Austria and subsequent expansion across Eastern Europe helped to bolster the company’s reputation as a digital leader.

A product catalog with 200+ vendors

helps A1 Digital reduce the complexity of multi-subsidiary SaaS and IaaS procurement across its marketplace while improving its market offering.

CloudBlue Platform

automates billing cycles for A1 Digital and can handle custom pricing, multi-country subscriptions and multi-currency calculations.


Herwig Kaltenhauser
Head of Cloud Automation Platform Technology


Download the full customer success story or the single page executive summary. Discover what it means to power your business with CloudBlue.

Customer Success Story (4 Pages)

A1 Digital Customer Success Story

Executive Summary (1 Page)

A1 Digital Executive Summary

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