THE MONETIZATION PLATFORM
Everything you need to win in the subscription economy.
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Everything you need to win in the subscription economy.
Everything you need to win in the subscription economy.
Industry: IT Distribution
Headquarters: United Kingdom
Operating Countries: 21 countries across North America, Europe, the Middle East and APAC
Partners: 2400 technology brands, 50,000 sellers & resellers
Revenue: $4.4B
Web: exertis.com
Exertis needed to launch and scale their cloud platform, fast. But how could they possibly integrate quickly enough? The Exertis group is made up of a large amount of acquired companies that all come with their own different IT infrastructures: on-premises, off-premises, SAP, and in-house solutions.
In an increasingly complex cloud environment, during the pandemic, and with no in-house knowledge of Cloud, Exertis needed a solution to support their digital transformation within a very ambitious timeline.
Rik Hubbard
Cloud Services Director, Exertis UK
Rather than pour time and resources into full-integration, Exertis decided to create a federated environment in which each of their subsidiaries could treat CloudBlue as a completely standalone environment. The Exertis team runs CloudBlue as a central platform and keep a very light touch environment with their subsidiaries.
Exertis used CloudBlue to cut through the complexity of vendor portfolios with potentially 1000s of SKUs. This allowed them to focus on helping their resellers sell and simplify their task of managing a huge catalog.
They were also able to fully automate their billing processes, saving time, resources and money.
Rik Hubbard
Cloud Services Director, Exertis UK
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Darek Tasak is leading Customer Success & Value Creation for CloudBlue. In his role, he looks after CloudBlue customers globally during the entire lifecycle of our relationship: from the initial on-boarding, through in-life account management, always ensuring they build successful businesses leveraging our technology. Additionally, he is also in charge of Partnership & Alliances, as well as Pricing Management for everything we commercialize.
Before CloudBlue, Darek managed Ingram Micro’s Services division for hi-tech customers in Europe & APAC. His prior experiences include also launching and leading pan-European services business for TDSynnex, as well as strategy consulting with Boston Consulting Group (BCG).
As President of CloudBlue, Uddhav is a distinguished leader and visionary with nearly two decades of platform-building experience. He is an industry leader in digital commerce, the subscription economy, and monetization platforms.
Notably, at SAP, he spearheaded the transformation of their platform business into a multi-cloud platform-as-a-service, offering enterprise and developer-friendly subscription models. At Pure Storage, he championed the efforts to successfully disrupt the storage industry by creating revolutionary Storage-as-a-service, AIOps-as-a-service, and Disaster Recovery-as-a-service offerings with cutting-edge features and establishing a sophisticated subscription commerce infrastructure that is channel-friendly.
At CloudBlue, Uddhav guides and empowers businesses to rethink their monetization strategies by unlocking the power of digital ecosystems and marketplaces. CloudBlue provides enterprises with a mature multi-tier, multi-channel marketplace and monetization platform that enables usage-based subscription models and global delivery of Anything-as-a-Service solutions. Uddhav has played a pivotal role in shaping the future of the subscription economy through his innovative thinking and impactful contributions.
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