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Empowering fully automated cloud marketplaces with Exertis.

Exertis

Industry: IT Distribution

Headquarters: United Kingdom

Operating Countries: 21 countries across North America, Europe, the Middle East and APAC

Partners: 2400 technology brands, 50,000 sellers & resellers

Revenue: $4.4B

Web: exertis.com

Customer Success Story (4 Pages)

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Executive Summary (1 Page)

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Challenge

Exertis needed to launch and scale their cloud platform, fast. But how could they possibly integrate quickly enough? The Exertis group is made up of a large amount of acquired companies that all come with their own different IT infrastructures: on-premises, off-premises, SAP, and in-house solutions.

In an increasingly complex cloud environment, during the pandemic, and with no in-house knowledge of Cloud, Exertis needed a solution to support their digital transformation within a very ambitious timeline.

“CloudBlue has been absolutely amazing. They supported us every step of the way.”

Rik Hubbard
Cloud Services Director, Exertis UK

Flexibility

Exertis can enable its subsidiaries to work with CloudBlue as a completely standalone solution.

Simplification

Through CloudBlue, Exertis can manage 1000’s of SKUs from their biggest vendors, while also automating issues like licensing, seat count, and billing.

Scale

With CloudBlue, Exertis has been able to speed up the process of finding and onboarding new vendors.

Centralization

Exertis uses CloudBlue as a central platform to manage the heavy lifting, so they can keep a light touch environment with their disparate ERP systems.

Solution

Rather than pour time and resources into full-integration, Exertis decided to create a federated environment in which each of their subsidiaries could treat CloudBlue as a completely standalone environment. The Exertis team runs CloudBlue as a central platform and keep a very light touch environment with their subsidiaries.

Exertis used CloudBlue to cut through the complexity of vendor portfolios with potentially 1000s of SKUs. This allowed them to focus on helping their resellers sell and simplify their task of managing a huge catalog.

They were also able to fully automate their billing processes, saving time, resources and money.

Launching a digital marketplace

has allowed Exertis to streamline end-to-end management of subscriptions, including the customization of the platform, billing, and branding.

Leveraging CloudBlue’s ‘One-to-many’ capabilities

has enabled Exertis to reskin the CloudBlue solution, and also offer its channel partners their own white-labeled cloud market environment.

Product Information Management

has allowed Exertis to streamline listings & pricing, reducing the complexity of managing an enterprise level catalog.

Rik Hubbard
Cloud Services Director, Exertis UK

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Tatiana serves as Head of Human Resources and HR Associate at Ingram Micro Inc., where she leads the HR function for CloudBlue globally.

Tatiana plays a pivotal role in shaping CloudBlue talent strategy. With a passion for fostering a positive work environment, Tatiana focuses on employee development, engagement, and well-being. She is committed to building a diverse, inclusive, and high-performing organization at CloudBlue. Based in Sofia, she collaborates closely with country HR teams across 16 countries where CloudBlue operates.

Prior to joining Ingram Micro in 2016, Tatiana held the position of HR Director at IBM’s regional office in Russia and CIS countries. Her HR career began with ING Bank and Unicredit Bank, and in 2008, she transitioned to the IT sector to lead HR functions at Kaspersky Lab. Tatiana holds a master’s degree in Biotechnology and Psychology, and she has also earned an MBA in Strategic Management.

Mike Jennett, Director of CloudBlue Platform Strategy, is an accomplished business and technology executive. With a deep focus on product development and go-to-market strategy, he plays a pivotal role driving strategic growth and market expansion.

Mike’s career is characterized by his adeptness in driving technological advancements and his commitment to leading digital transformations with experience including IDC where he was VP of the Mobility and Digital Transformation IEP practices, and HP where he held numerous leadership roles.

Mike’s expertise is also reflected in his published works and contributions to multiple tech publications. Mike holds a B.A. from California Polytechnic University.

Having previously to strategic product management, agile transformations, and user experience in CloudBlue, Taylor Giddens heads the Services & Solutions team where he ensures smooth delivery, operations and solution growth for our partners and customers.

The team includes technical account management, managed services, support, custom solution development, and customer enablement.

Prior to CloudBlue, his resume boasts leadership of some of the world’s largest companies during their digital transformations and marketplace launches. Taylor is a practitioner of servitude leadership when it comes to enabling his team to drive positive outcomes on the road to operational excellence.

Laurens van Alphen, a visionary entrepreneur with over 29 years of internet technology expertise, serves as Director of Technical Managed Services at CloudBlue, responsible for Operations and Delivery of CloudBlue SaaS.

As a Dutch racing champion and car enthusiast, he brings the same drive to the tech realm, steering Keenondots from a managed hosting firm to a global cloud enablement leader. Laurens is celebrated for his outcome-driven leadership, deep industry insight, and passion for balancing business innovation with client engagement.

Lincoln Lincoln is CloudBlue’s Head of Global Sales; having been with the company since November 2017. Leading CloudBlue’s global go-to-market organization, he’s responsible for driving accelerated and sustained mutual growth with CloudBlue’s customers and partners, as well as forming new customer partnerships across the Vendor and Provider ecosystem. As part of CloudBlue’s leadership team he is responsible the organisation’s revenue and continued market leadership by delivering and supporting products, services and solutions to organizations in established and new markets around the world.

Before joining CloudBlue, Lincoln was AppDirect’s Regional Director, Asia Pacific & Japan, responsible for forming, building and leading AppDirect’s business and operations across the APJ geography. He built and led AppDirect’s fastest growing and highest performing region globally within 3yrs.

Before joining AppDirect, Lincoln was EMC’s Practice Manager, Cloud Service Providers, APJ, working with the leading Service Providers to maximise their Cloud Business presence & market success. Lincoln joined EMC in 2007, and has over 20 years’ experience in the IT industry, having been based out of Singapore, Australia and the UK. Prior to EMC, he was in range of sales and channel positions at Symantec and VERITAS.

Lincoln has an Honours degree in Business Administration from Kingston University in the United Kingdom.

Brent Clooney is the Executive Director and Associate General Counsel for Ingram Micro Inc., and lead counsel for CloudBlue.

Brent is a Canadian based corporate lawyer with more than 20 years of experience as a strategic legal advisor both in private practice and as in-house counsel to large multi-national companies. Prior to joining Ingram Micro in 2008, he worked at a well-respected corporate law firm in Toronto, Canada and later served as general counsel for Toshiba Canada. During his 15-year tenure at Ingram Micro, he has held positions of increasing complexity and responsibility, and since being promoted to his current role in 2022, Brent is the legal lead for both Ingram Micro’s Canadian and global cloud businesses, as well as CloudBlue.

Brent holds a law degree (LL.B.) from Queen’s University, a Psychology degree (B.A. Honours) from Lakehead University, and has been admitted to the bar in Ontario, Canada since 2002.

Anurag serves as the Head of Product Management for CloudBlue and is responsible for product direction and driving innovation. His leadership has been marked by a keen focus on customer needs, growing the ISV ecosystem, and ensuring the continual evolution of CloudBlue’s product portfolio.

Anurag joined Ingram Micro in 2017 and has been instrumental in, positioning CloudBlue as an industry leading monetization platform for MSP’s, Telco’s and Distributors. Previously Anurag worked at Oracle and Microsoft where he managed many technology projects and programs.

As VP of Engineering of CloudBlue, Rony oversees the development and engineering efforts of the company. He is a recognized leader with more than 25 years of experience in Technology and Product.

Prior to joining CloudBlue Rony lead the R&D efforts at Tripwire acquired by Thoma Bravo, and Cedexis acquired by Citrix. Rony is a leader with extensive experience in transforming both complex technology problems into products that customers love and disjointed organizations into agile high performing teams.

Coen is a distinguished leader and entrepreneur in the realm of cloud technology. Currently serving as CEO of Keenondots and the Global Director of CloudBlue SaaS. He is passionate about driving innovation, fostering collaboration, and leading high-performing teams to achieve transformative results.

With a background as Managing Director of INTO Cloud and a pivotal role as Director of Products of KPN, he brings a wealth of experience in steering organizations through the complexities of the digital landscape.

Beyond the boardroom, Coen is a marathon enthusiast, demonstrating endurance and discipline in pursuit of both professional and personal goals.

Alyson has over twenty years of experience in demand generation, marketing automation and data management. She is responsible for leading the strategy and direction of the company’s brand, performance, and digital marketing.

Prior to CloudBlue, Alyson served as Ingram Micro’s Director of Global Business Intelligence Marketing Automation driving channel partner campaigns. Her tenure in marketing leadership at prestigious companies such as Western Digital, Ocean Institute celebrates redefining marketing campaigns and building top performing teams based on trust, experimentation, and results.

Alyson resides with her husband and three children in Orange County and is an active volunteer and donor within her children’s sports and education programs.

Darek Tasak is leading Customer Success & Value Creation for CloudBlue. In his role, he looks after CloudBlue customers globally during the entire lifecycle of our relationship: from the initial on-boarding, through in-life account management, always ensuring they build successful businesses leveraging our technology. Additionally, he is also in charge of Partnership & Alliances, as well as Pricing Management for everything we commercialize.

Before CloudBlue, Darek managed Ingram Micro’s Services division for hi-tech customers in Europe & APAC. His prior experiences include also launching and leading pan-European services business for TDSynnex, as well as strategy consulting with Boston Consulting Group (BCG).

As President of CloudBlue, Uddhav is a distinguished leader and visionary with nearly two decades of platform-building experience. He is an industry leader in digital commerce, the subscription economy, and monetization platforms.

Notably, at SAP, he spearheaded the transformation of their platform business into a multi-cloud platform-as-a-service, offering enterprise and developer-friendly subscription models. At Pure Storage, he championed the efforts to successfully disrupt the storage industry by creating revolutionary Storage-as-a-service, AIOps-as-a-service, and Disaster Recovery-as-a-service offerings with cutting-edge features and establishing a sophisticated subscription commerce infrastructure that is channel-friendly.

At CloudBlue, Uddhav guides and empowers businesses to rethink their monetization strategies by unlocking the power of digital ecosystems and marketplaces. CloudBlue provides enterprises with a mature multi-tier, multi-channel marketplace and monetization platform that enables usage-based subscription models and global delivery of Anything-as-a-Service solutions. Uddhav has played a pivotal role in shaping the future of the subscription economy through his innovative thinking and impactful contributions.

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