CloudBlue Cloud Marketplace Guide 2025 | Download Now

Cloud Marketplace Guide | Download Now

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Empowering fully automated cloud marketplaces with Exertis.

Exertis

Industry: IT Distribution

Headquarters: United Kingdom

Operating Countries: 21 countries across North America, Europe, the Middle East and APAC

Partners: 2400 technology brands, 50,000 sellers & resellers

Revenue: $4.4B

Web: exertis.com

Customer Success Story (4 Pages)

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Executive Summary (1 Page)

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Challenge

Exertis needed to launch and scale their cloud platform, fast. But how could they possibly integrate quickly enough? The Exertis group is made up of a large amount of acquired companies that all come with their own different IT infrastructures: on-premises, off-premises, SAP, and in-house solutions.

In an increasingly complex cloud environment, during the pandemic, and with no in-house knowledge of Cloud, Exertis needed a solution to support their digital transformation within a very ambitious timeline.

“CloudBlue has been absolutely amazing. They supported us every step of the way.”

Rik Hubbard
Cloud Services Director, Exertis UK

Flexibility

Exertis can enable its subsidiaries to work with CloudBlue as a completely standalone solution.

Simplification

Through CloudBlue, Exertis can manage 1000’s of SKUs from their biggest vendors, while also automating issues like licensing, seat count, and billing.

Scale

With CloudBlue, Exertis has been able to speed up the process of finding and onboarding new vendors.

Centralization

Exertis uses CloudBlue as a central platform to manage the heavy lifting, so they can keep a light touch environment with their disparate ERP systems.

Solution

Rather than pour time and resources into full-integration, Exertis decided to create a federated environment in which each of their subsidiaries could treat CloudBlue as a completely standalone environment. The Exertis team runs CloudBlue as a central platform and keep a very light touch environment with their subsidiaries.

Exertis used CloudBlue to cut through the complexity of vendor portfolios with potentially 1000s of SKUs. This allowed them to focus on helping their resellers sell and simplify their task of managing a huge catalog.

They were also able to fully automate their billing processes, saving time, resources and money.

Results

Launching a digital marketplace

has allowed Exertis to streamline end-to-end management of subscriptions, including the customization of the platform, billing, and branding.

Leveraging CloudBlue’s ‘One-to-many’ capabilities

has enabled Exertis to reskin the CloudBlue solution, and also offer its channel partners their own white-labeled cloud market environment.

Product Information Management

has allowed Exertis to streamline listings & pricing, reducing the complexity of managing an enterprise level catalog.

Testimonials

Rik Hubbard
Cloud Services Director, Exertis UK

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