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Deploying a successful multi-tier distribution channel with América Móvil / Claro.

América Móvil

Industry: Telecommunications

Headquarters: Mexico City

Operating Countries: 25 countries across Latin America, The Caribbean, Central & Eastern Europe

Customers: 277M

Revenue: $42B

Web: www.americamovil.com

Customer Success Story (4 Pages)

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Executive Summary (1 Page)

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Challenge

América Móvil’s (AMX) management team needed to develop a multisubsidiary catalog of SaaS and IaaS solutions in a way that was sustainable to manage at scale. They knew revenue growth would depend on the strength of its sales teams. Beyond procurement and delivery, the company needed a way to distribute product information, share pricing deals and launch new vendors across its network of entities.

It needed a solution that could support several B2B marketplaces with exceptional process flow and function across multiple countries, languages, currencies, and operating systems to maintain the strength of each local entity.

“We have complexity in terms of go-to-market, and CloudBlue translates that complexity into something more simple to manage.”

José Julian Jimenez
Cloud Solutions Sr. Manager, Claro Colombia

Differentiation

AMX has been able to create a valuable USP, by operating in both USD and local currencies.

Centralization

A clear view of how the entire operation runs, country by country is now available.

Accuracy

AMX now has the most up-to-date billing information, country by country. Customer by customer model.

Scale

By automating the same business in different countries AMX can manage costs, inventory and offers, and scale more easily.

Solution

América Móvil chose CloudBlue to run several marketplaces in different opcos and subsidiaries, from one integrated platform. It leveraged CloudBlue’s catalog of 200+ vendors, and automated onboarding, product information management, procurement, and fulfillment across its entire multi-subsidiary organization. This simplified its distribution, pricing, billing, and usage information across 16 countries in Latin America, and supported revenue growth with sales assets in multiple languages.

By centralizing through CloudBlue, América Móvil was able to build go-to-market strategies tailored to local demand. It was also able to differentiate itself from other providers by using the CloudBlue platform to operate in both USD and local currencies – An incredibly valuable USP.

A centralized e-commerce platform

allows AMX to run different go-to-market strategies in each country while maintaining a clear overview of how its entire multi-subsidiary organization runs.

Automating the same business across different regions

allows AMX to scale on its own terms. They can use CloudBlue to translate the complexity of multi-subsidiary SaaS and IaaS procurement and delivery into something much easier to manage.

Multi-currency subscriptions

have become easier to manage and scale by automating through the CloudBlue Commerce platform.

José Julian Jimenez
Cloud Solutions Sr. Manager, Claro Colombia

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