Glossary > Digital Transformation

Digital Transformation

Digital transformation is a process of changing the way we do business. It is about taking advantage of new technologies and using them to create better products, services and customer experiences. The goal of digital transformation is to improve customer experience and increase customer retention.

Digital transformation requires an organization to change to being digital first, moving towards a culture that looks for continual improvement and to remove the status quo from processes. It also requires organizations to change the way they do business by adopting new technologies such as cloud computing, mobile devices, social media etc.

In other words, digital transformation is a journey towards becoming a digital business or being digitally enabled.

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