Glossary > Marketplace Application Platform

Marketplace Application Platform

A marketplace application (app) platform is a type of platform that enables third-party developers to build and offer applications or services to users through a central marketplace. It is a software platform that provides a framework for developers to create applications that are hosted on the platform and offered to end-users through a centralized marketplace.

A marketplace app platform can offer a range of benefits to SaaS companies. By enabling third-party developers to build applications or services that integrate with their SaaS products, companies expand the functionality of their products and can offer a broader range of services to their customers. This can help to increase the stickiness of the product, drive user engagement, and increase revenue.

Marketplace app platforms also provide an opportunity for developers to create and sell applications that integrate with the SaaS product. Developers can leverage the platform’s user base to reach new customers, and in turn, SaaS companies can generate additional revenue from the sale of third-party applications or services.

Some examples of SaaS companies that offer marketplace app platforms include Salesforce AppExchange, HubSpot App Marketplace, and Shopify App Store.

Explore SaaS Topics

Explore XaaS Topics

Discover and learn all about SaaS, XaaS, and the Cloud.

Glossary Terms


Your go-to resource to break down the key terms you need to know about XaaS.

Ready to learn more about CloudBlue?

CloudBlue is a powerful XaaS platform that will help you grow revenue. Here are some resources for more information:

Subscription and Billing Management

Subscription and Billing Management

Our flexible subscription and billing solution can handle the most complex XaaS business models – and scale recurring revenue.

Partner and Channel Management

Partner and Channel Management

Cut through complexity and see more revenue from your channel business as you easily onboard and enable resellers across the globe – at scale.

Vendor and Product Information Management

Vendor and Product Information Management

Centralize all of your vendor and supplier contracts and streamlined product information on one platform.

Ready to
get started?

Sign up or talk with a CloudBlue
expert today to get started.

Let's talk