Glossary > White Label Software

White Label Software

White label software is software that is created by one company but is sold to and rebranded by another company as if it were their own. This allows companies to offer SaaS products or services to their customers without the need to develop or maintain their own software or technology infrastructure.

For example, a marketing agency may offer a white label social media management tool that is developed and hosted by a SaaS company. The marketing agency can then rebrand and sell the tool under its own brand name.

White label SaaS products can offer a range of benefits to both the SaaS vendor and the reseller. For the SaaS vendor, it can help to increase the reach of their product and generate additional revenue through the sale of white label licenses. For the reseller, it allows them to offer additional products or services to their customers without the need to invest in developing their own software or technology infrastructure.

Some examples of white label SaaS products include white label project management tools, white label e-commerce platforms, and white-label customer relationship management (CRM) software.

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