-
SOLUTIONS
SolutionsBUSINESS OBJECTIVES
- Launch Your Cloud Business
- Build a Cloud Marketplace
- Streamline all Your Cloud Distribution Operations Worldwide
- Grow your distribution network to extend reach
- Automate Product Releases for Maximum Efficiency
- Enable Channel with XaaS
- Automate your XaaS procurement
- Launch a Cloud Marketplace
- Launch and Scale your XaaS Business
INDUSTRIES - PLATFORM
- ECOSYSTEM
-
RESOURCES
Success StoriesWHITE PAPERSCloudBlue Insights
- Build Stronger XaaS Revenue With Cutting-Edge Marketplace Technology
- How Telcos Can Lead the Future of IoT Services
- How can MSPs transform and prepare for the future of XaaS?
- The Global Evolution of Technology Vendors
- A New Era in IT Distribution
- MSP Interactive eBook - The Race Toward Recurring Revenue
Analyst ReportsADDITIONAL RESOURCES -
COMPANY
CLOUDBLUENEWSROOMPROGRAMS
Glossary > Customer Lifetime Value (CLTV or CLV)
Customer Lifetime Value (CLTV or CLV)
Customer lifetime value (CLV or CLTV) is the total sum of money a company receives from a customer over their lifetime. It is often used in the context of customer retention, where it is the difference between a customer’s lifetime value and the cost of acquiring them.
It’s an important metric for businesses because it helps them determine how much to spend on acquiring new customers and what they can spend on existing ones.
There are many ways to calculate CLV, however the basic formula is:
CLV = Average Annual Revenue per Customer / Average Lifetime of Customer
Ready to learn more about CloudBlue?
CloudBlue is a powerful XaaS platform that will help you grow revenue. Here are some resources for more information:

Subscription and Billing Management
Our flexible subscription and billing solution can handle the most complex XaaS business models – and scale recurring revenue.

Partner and Channel Management
Cut through complexity and see more revenue from your channel business as you easily onboard and enable resellers across the globe – at scale.

Vendor and Product Information Management
Centralize all of your vendor and supplier contracts and streamlined product information on one platform.
Ready to
get started?
Sign up or talk with a CloudBlue
expert today to get started.
Resources
Support
Subscribe
- Business Objectives
- Automate Multi Channel Distribution
- Automate Product Releases
- Enable Channel with XaaS
- Automate your XaaS procurement
- Launch a Cloud Marketplace
- Launch and Scale your XaaS Business
- Success Stories
- A1 Digital
- América Móvil
- Bechtle
- Deep Recognition
- Fractalia
- Klaxoon
- Additional Resources
- Analyst Reports
- eBooks
- Explore XaaS Topics
- Glossary
- Podcasts
- Infographics
- White Papers
- CloudBlue Commerce
- Helpdesk login
- CloudBlue Connect
- Portal Support login
- Documentation
- CB Commerce
- CB Connect
Let’s talk
Error processing the submission, please try again.