Glossary > Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) is the total amount it costs to acquire a new customer. It includes all marketing, sales and service expenses associated with acquiring a new customer. CAC is a key metric in calculating the lifetime value of a customer.
To calculate CAC, add the Cost of Sales with the Cost of Marketing, and divide that number by the amount of New Customers Acquired.
CAC = (Cost of Sales + Cost of Marketing) / New Customers Acquired.
Ready to learn more about CloudBlue?
CloudBlue is a powerful XaaS platform that will help you grow revenue. Here are some resources for more information:

Subscription and Billing Management
Our flexible subscription and billing solution can handle the most complex XaaS business models – and scale recurring revenue.

Partner and Channel Management
Cut through complexity and see more revenue from your channel business as you easily onboard and enable resellers across the globe – at scale.

Vendor and Product Information Management
Centralize all of your vendor and supplier contracts and streamlined product information on one platform.
Ready to
get started?
Sign up or talk with a CloudBlue
expert today to get started.
Subscribe
- RESOURCE CENTER
- Analyst Reports
- CloudBlue Insights
- eBooks
- Infographics
- Podcasts
- White Papers
- View All Resources
- SUCCESS STORIES
- A1 Digital
- América Móvil
- Bechtle
- Deep Recognition
- Fractalia
- Klaxoon
- View All Success Stories
- ADDITIONAL LEARNING
- Blog
- Explore XaaS Topics
- Glossary
- CLOUDBLUE
- About Us
- Careers
- SUPPORT
- Contact Us
- Support Center
- NEWSROOM
- In the News
- Press Releases
- ENGAGE
- Events
Let’s talk
Error processing the submission, please try again.