Glossary > Application Marketplace
An application marketplace is a virtual store where customers can shop for and purchase applications. Customers can download or access products and services through the store or through cloud-based applications available on their devices.
Application marketplaces offer a wide range of digital products, including business-to-business (B2B) software and solution add-ons. Some of the more popular application marketplaces are developed by Microsoft, Google, and Apple.
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