Glossary > Prestige Pricing
Prestige pricing is a pricing strategy in which a product or service is priced higher than its competitors in order to convey a sense of exclusivity and luxury. It is typically used for high-end, luxury products and services that cater to a niche market of customers who are willing to pay a premium for quality or status.
In the SaaS industry, prestige pricing can be used for premium or enterprise-level subscription plans that offer advanced features or additional services that are not available in lower-priced plans. This pricing strategy is often used to differentiate a company’s products or services from competitors and to target a more exclusive market of customers who value high-quality and advanced features.
Prestige pricing in the SaaS industry can also create a perception of reliability and stability, as higher prices can imply a higher level of investment in infrastructure and support.
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