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Glossary > Serviceable Available Market (SAM)
Serviceable Available Market (SAM)
Serviceable Available Market (SAM) is a term that refers to the portion of the total market that a company can realistically target and serve. SAM is defined by geography, customer type, industry, company size, and other relevant characteristics. The SAM represents the total revenue opportunity for a SaaS company if it were to capture 100% of the market share in the SAM.
Understanding the SAM is important as it helps identify the size of the market that can be targeted and how much revenue can be generated. By understanding the SAM, SaaS companies can focus their resources on the most promising market segments and develop strategies to capture a larger market share. This helps SaaS companies optimize their growth and profitability by ensuring that they are targeting the right customers with the right solutions.
Ready to learn more about CloudBlue?
CloudBlue is a powerful XaaS platform that will help you grow revenue. Here are some resources for more information:

Subscription and Billing Management
Our flexible subscription and billing solution can handle the most complex XaaS business models – and scale recurring revenue.

Partner and Channel Management
Cut through complexity and see more revenue from your channel business as you easily onboard and enable resellers across the globe – at scale.

Vendor and Product Information Management
Centralize all of your vendor and supplier contracts and streamlined product information on one platform.
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