Glossary > Assisted Selling

Assisted Selling

Assisted selling is a sales strategy using technology and other tools to assist sales representatives in the selling process. The goal of assisted selling is to provide sales representatives with the information, tools, and automation they might need to better understand customer needs, present relevant solutions, and close more sales.

Assisted selling often involves using sales enablement software to provide sales representatives with access to a variety of tools and resources. These may include product information, pricing and packaging options, customer data, and other relevant information to better understand the customer’s needs and present a compelling solution.

Assisted selling can also involve using sales automation tools to automate certain aspects of the sales process, such as lead scoring, lead nurturing, and follow-up. By automating these tasks, sales representatives focus on building relationships and closing deals, rather than on administrative tasks.

Assisted selling is becoming increasingly important in the SaaS industry as companies look for ways to scale their sales efforts and improve overall efficiency. In this way, SaaS companies can improve the quality of their sales interactions, increase the likelihood of closing deals, and ultimately grow their revenue and market share.

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