Forcing Function

A forcing function is a design or engineering principle that constrains or guides the user’s behavior in a specific direction. It is a mechanism that requires users to take certain actions before they can proceed with a task. The goal of a forcing function is to simplify complex processes, reduce errors, and improve the overall user experience.

In SaaS, forcing functions can be used to encourage users to engage with the product in a specific way. For example, a SaaS company might use a forcing function to prompt users to complete their onboarding process before they can access the full functionality of the software. Forcing functions can also be used to improve product adoption and ensure that users get the most value out of the product.

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Similar Terms:

Customer Churn
Customer Experience (CX)
Customer Journey
Customer Lifecycle