Product line pricing is a pricing strategy where a company offers a range of products or services at different price points, with each product having a distinct set of features and benefits. This approach allows companies to target different segments of the market and offer products at different price points to appeal to a wider range of customers.
In the software-as-a-service (SaaS) industry, product line pricing is a common approach used to offer different levels of service and features to customers at different price points. For example, a SaaS company might offer a basic plan with limited features for a lower price, and more advanced plans with additional features for higher prices. This allows the company to target both price-sensitive and more demanding customers.
Product line pricing can help SaaS companies increase revenue and customer loyalty by offering a range of products that cater to different customer needs and budget levels.
