Partner management in the cloud channel refers to the processes and strategies used by organizations to manage their relationships with cloud solution providers, system integrators, and other partners involved in the distribution and implementation of cloud-based products and services.
The goal is to ensure that these partners align with the organization’s overall cloud strategy and effectively promote, sell, and support cloud solutions to customers. This includes developing and maintaining strong partner relationships, providing training and support, monitoring performance, and optimizing the distribution and implementation of cloud solutions.
Good partner management helps to maximize the benefits of the partnership, increase market reach, drive sales, and enhance the overall customer experience in the cloud market.
