Glossary > White Label Reseller

White Label Reseller

A white label reseller is a company or individual that purchases a product or service from a software company, rebrands it under their own name or brand, and then resells it to their customers as their own product.

SaaS companies and software distributors benefit from white-label resellers in many ways. For example, resellers can help SaaS companies and distributors reach new markets by leveraging their existing relationships and networks to sell the product or service to a broader customer base, helping the company expand its reach and grow.

White-label resellers also help to reduce marketing and sales costs by selling the product or service under their own brand, taking on much of the marketing and sales efforts and associated costs. White-label resellers also help in scaling a business faster by leveraging the reseller’s existing infrastructure, such as their sales team, customer support, and billing systems.

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