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Glossary > Willingness to Pay (WTP)
Willingness to Pay (WTP)
Willingness to pay (WTP) is a method of determining the value of a good or service. In SaaS, it is the maximum amount that a customer is willing to pay monthly or yearly for a product.
WTP is important for SaaS companies because by calculating willingness to pay, businesses can optimize pricing and achieve optimal revenue.
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