Glossary > B2B Partner Programs

B2B Partner Programs

B2B partner programs, also known as channel partnerships, are a type of business relationship between two companies or individuals that collaborate to sell each other’s products or services. These programs are typically used by companies in the B2B (business-to-business) space to expand their reach, increase revenue, and create new opportunities for growth.

In SaaS (software as a service), B2B partner programs typically involve two SaaS companies or individuals collaborating to integrate their products and offer a joint solution to their customers. A SaaS company that provides accounting software might partner with a consultancy that provides project management services to offer a joint solution that integrates both products and meets the needs of customers who require both functionalities.

Partner programs can also help SaaS companies to differentiate themselves from their competitors and build stronger relationships with their customers. By offering a joint solution that meets multiple needs, SaaS companies can provide more value to their customers and establish themselves as trusted partners in their respective industries.

Explore SaaS Topics

Explore XaaS Topics

Discover and learn all about SaaS, XaaS, and the Cloud.

Glossary Terms


Your go-to resource to break down the key terms you need to know about XaaS.

Ready to learn more about CloudBlue?

CloudBlue is a powerful XaaS platform that will help you grow revenue. Here are some resources for more information:

Subscription and Billing Management

Subscription and Billing Management

Our flexible subscription and billing solution can handle the most complex XaaS business models – and scale recurring revenue.

Partner and Channel Management

Partner and Channel Management

Cut through complexity and see more revenue from your channel business as you easily onboard and enable resellers across the globe – at scale.

Vendor and Product Information Management

Vendor and Product Information Management

Centralize all of your vendor and supplier contracts and streamlined product information on one platform.

Ready to
get started?

Sign up or talk with a CloudBlue
expert today to get started.

CloudBlue, an Ingram Micro Business uses Cookies to improve the usability of our site. By continuing to use this site and/or log-in you are accepting the use of these cookies. For more information, visit our Privacy Policy