Glossary > Business Development Representative (BDR)

Business Development Representative (BDR)

A Business Development Representative (BDR) is a sales professional who is responsible for identifying and developing new business opportunities for a company. BDRs typically work in a team environment, and their main role is to generate leads and set up meetings or calls with potential clients.

They may also be responsible for researching and identifying new market opportunities, creating sales materials and presentations, and working with other members of the sales team to close deals.

BDRs are often the first point of contact for potential clients, and their main goal is to generate interest and qualify leads for the sales team.

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