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Glossary > Revenue Run Rate
Revenue Run Rate
Revenue run rate is a financial metric used to estimate a company’s future revenue based on its current performance. The revenue run rate is calculated by multiplying the current monthly revenue by 12 to estimate the annual revenue. For example, if a company has a monthly revenue of $100,000, its revenue run rate would be $100,000 x 12 = $1,200,000.
In the software-as-a-service (SaaS) industry, revenue run rate is an important metric used to predict future growth and assess the potential of a company. SaaS companies typically have a recurring revenue model, where customers pay a subscription fee on a recurring basis, allowing for more predictable revenue streams and making revenue run rate a useful metric.
The revenue run rate helps SaaS companies and investors understand the potential size of the market, forecast future revenue, and make informed business decisions. However, it’s important to keep in mind that revenue run rate is an estimate and can be influenced by factors such as changes in customer churn, changes in pricing, and fluctuations in market demand.
Ready to learn more about CloudBlue?
CloudBlue is a powerful XaaS platform that will help you grow revenue. Here are some resources for more information:

Subscription and Billing Management
Our flexible subscription and billing solution can handle the most complex XaaS business models – and scale recurring revenue.

Partner and Channel Management
Cut through complexity and see more revenue from your channel business as you easily onboard and enable resellers across the globe – at scale.

Vendor and Product Information Management
Centralize all of your vendor and supplier contracts and streamlined product information on one platform.
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