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Glossary > Time to Value (TTV)
Time to Value (TTV)
Time to value (TTV) refers to the time it takes for a customer to start seeing business benefits from a product or service. In the SaaS (Software as a Service) industry, TTV is an important metric because it measures the efficiency and effectiveness of a software product in delivering value to the customer.
A shorter TTV indicates a faster return on investment and higher customer satisfaction, while a longer TTV may result in customer churn and decreased customer loyalty. SaaS companies aim to optimize TTV by streamlining the onboarding process, providing comprehensive training and support, and continuously improving their product features to meet the evolving needs of their customers.
Time to value (TTV) is typically calculated as the time elapsed between the start of a customer’s usage of a product or service and the moment when they start realizing significant benefits.
Here’s a general formula for calculating TTV:
TTV = End of onboarding process + Time to reach the desired outcome – Start of the customer journey
Ready to learn more about CloudBlue?
CloudBlue is a powerful XaaS platform that will help you grow revenue. Here are some resources for more information:

Subscription and Billing Management
Our flexible subscription and billing solution can handle the most complex XaaS business models – and scale recurring revenue.

Partner and Channel Management
Cut through complexity and see more revenue from your channel business as you easily onboard and enable resellers across the globe – at scale.

Vendor and Product Information Management
Centralize all of your vendor and supplier contracts and streamlined product information on one platform.
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