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- A New Era in IT Distribution
- MSP Interactive eBook - The Race Toward Recurring Revenue
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Glossary > Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU)
Average revenue per user (ARPU) is a measure of how much revenue is generated for each active customer. ARPU is typically calculated on a monthly basis and helps companies understand how much an average customer spends per subscription.
Average revenue per user (ARPU) is calculated by dividing the monthly recurring revenue (MRR) by the number of active users in a given month.
MRR / # of active customers = ARPU
Ready to learn more about CloudBlue?
CloudBlue is a powerful XaaS platform that will help you grow revenue. Here are some resources for more information:
Subscription and Billing Management
Our flexible subscription and billing solution can handle the most complex XaaS business models – and scale recurring revenue.
Partner and Channel Management
Cut through complexity and see more revenue from your channel business as you easily onboard and enable resellers across the globe – at scale.
Vendor and Product Information Management
Centralize all of your vendor and supplier contracts and streamlined product information on one platform.
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