Product catalog optimization is the process of refining and improving a company’s product catalog to enhance the overall user experience and increase revenue. In SaaS (software as a service), product catalog optimization involves optimizing the online product catalog or catalog, which is a digital collection of products or services offered by the SaaS company.
The optimization process typically includes analyzing the catalog to identify underperforming products or services, updating product descriptions, adding new products or services, and reorganizing the catalog to improve navigation and user experience. The goal of product catalog optimization is to improve the discoverability and appeal of products or services, as well as to ensure that the catalog aligns with the needs and preferences of customers.
Product catalog optimization is particularly important because SaaS companies rely heavily on their online product catalog or catalog to attract and retain customers. A well-optimized product catalog can help SaaS companies to showcase their offerings, attract new customers, and increase revenue by promoting higher-value products or services. SaaS companies often have a large and constantly evolving range of products or services, and optimizing the product catalog can be an ongoing process.
