Glossary > Annual Contract Value (ACV)
Annual Contract Value (ACV)
Annual Contract Value (ACV) is the average amount of revenue that a customer is expected to pay over the course of a year. For example, if a customer has a $100/month subscription then their ACV is $1200.
It’s possible that the ACV may be higher or lower in different years if one-time or renewal fees are added to the same base subscription costs.
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