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Glossary > PQL-To-Customer Rate

PQL-To-Customer Rate

PQL-To-Customer Rate is a metric that measures the conversion rate of qualified leads to customers. It’s particularly useful in SaaS businesses, where it allows businesses to understand how likely it is that a free trial or demo user will become a paying customer.

PQL stands for Product-Qualified Lead.

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Similar Terms:

Customer Experience (CX)
Customer Journey
Customer Lifecycle
Personalized Customer Experience (PCX)

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