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Glossary > Customer Lifecycle

Customer Lifecycle

The customer lifecycle describes the journey a customer goes through when considering, buying, utilizing and advocating a product or service. The different phases of the customer lifecycle include acquisition, adoption, retention and growth.

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Our flexible subscription and billing solution can handle the most complex XaaS business models – and scale recurring revenue.

Partner and Channel Management

Cut through complexity and see more revenue from your channel business as you easily onboard and enable resellers across the globe – at scale.

Vendor and Product Information Management

Centralize all of your vendor and supplier contracts and streamlined product information on one platform.