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Glossary > Dunning
Dunning
The definition of dunning is to make persistent demands for the payment of a debt.
In a subscription business, dunning can be used to describe the process of sending reminders to customers who have not yet paid for their subscription. This process should be used with care, as there are many potential pitfalls that can lead to increased levels of customer dissatisfaction and churn.
Ready to learn more about CloudBlue?
CloudBlue is a powerful XaaS platform that will help you grow revenue. Here are some resources for more information:
Subscription and Billing Management
Our flexible subscription and billing solution can handle the most complex XaaS business models – and scale recurring revenue.
Partner and Channel Management
Cut through complexity and see more revenue from your channel business as you easily onboard and enable resellers across the globe – at scale.
Vendor and Product Information Management
Centralize all of your vendor and supplier contracts and streamlined product information on one platform.
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