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Glossary > Software Reseller
A software reseller is a company that purchases software from a software developer or publisher and resells it to other businesses. These companies can also be referred to as “value-added resellers” (VARs) as they provide additional value to the software by offering services such as technical support, installation, and setup.
One common practice of software resellers is to offer “white label” Software as a Service (SaaS). White label software is essentially a product or service that is created by one company but is rebranded and sold by another company as if it is their own. In the case of software resellers, they will take the software they have purchased from a developer and rebrand it with their own logo and branding elements.
This allows software resellers to offer a wider range of products under their own brand without having to invest in the expensive process of developing software from scratch. It also enables them to offer a complete solution to their customers by bundling different software products together into a single package.
Software resellers typically specialize in specific types of software, such as security software, accounting software, or project management software. This specialization allows them to have a deeper understanding of the needs of their customers and provide tailored solutions to meet those needs.
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