Value-Added Reseller (VAR)

A value-added reseller (VAR) is a company that purchases computer hardware, software, or other technology products from a manufacturer or distributor, and resells them with additional services attached. A VAR usually adds value by providing services such as training, support, and bundling.

One of the most significant advantages of working with a VAR is the expertise and knowledge they bring to the table. Unlike a manufacturer or distributor, a VAR is a dedicated provider that has a deep understanding of the products they sell and the services they offer. This allows them to provide guidance and support to their clients, from choosing the right products to implementing and maintaining them.

Another key benefit of working with a VAR is the cost savings they can provide. Because they often purchase products in bulk, they can offer competitive pricing that is often lower than what businesses would pay if they were to buy directly from a manufacturer or distributor. VARs bundle products together to create a more comprehensive solution that includes both software and hardware, which can be more cost-effective than buying separately.

Many VARs today offer Software as a Service (SaaS) solutions. These solutions provide businesses with access to powerful software applications without having to invest in costly hardware or infrastructure. VARs often bundle SaaS solutions with hardware such as servers, storage, and networking equipment, which helps businesses save money and simplifies IT management.

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Similar Terms:

Office 365 Reseller
Reseller Management
Software Reseller
Software Vendor