Glossary > B2B Marketplace

B2B Marketplace

A B2B marketplace is an online platform that connects businesses to other businesses for the purpose of buying and selling goods or services.

In today’s digital world, B2B marketplaces are a convenient way for companies to find new suppliers or partners and make transactions. These platforms typically include features such as product listings, product information management (PIM), payment options, ratings system, vendor reviews, and more.

Two types of B2B marketplaces:

Business-to-business (B2B) marketplaces are platforms that allow companies to buy and sell products or services directly with each other instead of through third parties like wholesalers or distributors. Some examples include Alibaba, eBay, and Amazon Marketplace.

Software as a Service (SaaS) marketplaces allow companies to subscribe to software tools in order to use them in their own internal operations. Some examples include Cloudflare Marketplace, Google Cloud Marketplace, Microsoft Azure Marketplace.

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