Glossary > Sales-Qualified Lead (SQL)

Sales-Qualified Lead (SQL)

A Sales-Qualified Lead (SQL) is a lead that has been identified as a potential customer who is ready to engage with a sales team and potentially make a purchase. This designation is typically given to a lead once they have been qualified by a marketing team as a potential fit for a company’s product or service, and then have taken additional steps to show their interest and intent to purchase.

In SaaS, SQLs are particularly important because they represent potential paying customers who are further along in the sales funnel and more likely to convert. SaaS companies typically generate leads through a variety of channels, such as inbound marketing, content marketing, and paid advertising.

Once a lead has been identified as an SQL, they are passed on to the sales team for further engagement. The sales team will typically follow up with the SQL, providing them with more information about the product or service and guiding them through the purchasing process. By focusing on SQLs, SaaS companies can improve their sales efficiency and close rates, as they are targeting potential customers who are more likely to convert.

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