- Launch Your Cloud Business
- Build a Cloud Marketplace
- Streamline all Your Cloud Distribution Operations Worldwide
- Grow your distribution network to extend reach
- Automate Product Releases for Maximum Efficiency
- Enable Channel with XaaS
- Automate your XaaS procurement
- Launch a Cloud Marketplace
- Launch and Scale your XaaS Business
RESOURCE CENTERSuccess StoriesWHITE PAPERSAnalyst ReportsAdditional Learning
Glossary > Sales-Qualified Lead (SQL)
Sales-Qualified Lead (SQL)
A Sales-Qualified Lead (SQL) is a lead that has been identified as a potential customer who is ready to engage with a sales team and potentially make a purchase. This designation is typically given to a lead once they have been qualified by a marketing team as a potential fit for a company’s product or service, and then have taken additional steps to show their interest and intent to purchase.
In SaaS, SQLs are particularly important because they represent potential paying customers who are further along in the sales funnel and more likely to convert. SaaS companies typically generate leads through a variety of channels, such as inbound marketing, content marketing, and paid advertising.
Once a lead has been identified as an SQL, they are passed on to the sales team for further engagement. The sales team will typically follow up with the SQL, providing them with more information about the product or service and guiding them through the purchasing process. By focusing on SQLs, SaaS companies can improve their sales efficiency and close rates, as they are targeting potential customers who are more likely to convert.
Product Qualified Lead (PQL)
Explore XaaS Topics
Discover and learn all about SaaS, XaaS, and the Cloud.
Your go-to resource to break down the key terms you need to know about XaaS.
Ready to learn more about CloudBlue?
CloudBlue is a powerful XaaS platform that will help you grow revenue. Here are some resources for more information:
Subscription and Billing Management
Our flexible subscription and billing solution can handle the most complex XaaS business models – and scale recurring revenue.
Partner and Channel Management
Cut through complexity and see more revenue from your channel business as you easily onboard and enable resellers across the globe – at scale.
Vendor and Product Information Management
Centralize all of your vendor and supplier contracts and streamlined product information on one platform.
Sign up or talk with a CloudBlue
expert today to get started.
- Resource Center
- Analyst Reports
- CloudBlue Insights
- White Papers
- View All Resources
- Success Stories
- A1 Digital
- América Móvil
- Deep Recognition
- View All Success Stories
- Additional Learning
- Explore XaaS Topics
- Support Center
- Contact Support
- CB Commerce
- CB Connect
- CB Commerce
- CB Connect
Error processing the submission, please try again.