Glossary > White Label SaaS

White Label SaaS

White Label SaaS (Software as a Service) refers to a software product or service that is developed and owned by one company but is rebranded and resold by another company under its own brand name. In short, white label SaaS allows a company to offer a product or service as its own, without needing to develop or maintain the technology infrastructure or software.

White label SaaS can offer a range of benefits to both the SaaS vendor and the reseller. For the SaaS vendor, it can help to increase the reach of their product and generate additional revenue through the sale of white label licenses. For the reseller, it allows them to offer additional products or services to their customers without the need to invest in developing their own software or technology infrastructure.

White label SaaS products are typically designed to be customizable and rebranded by the reseller. This allows the reseller to add their own branding and customizations to the product or service before reselling it to their customers.

Some examples of white label SaaS products include white label project management tools, white label e-commerce platforms, white label customer relationship management (CRM) software, and white label marketing automation tools.

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