What is Software as a Service (SaaS)?

SaaS stands for “Software as a Service.” It is a software delivery model in which a software application is hosted by a third-party provider and made available to customers over the internet, as a service charged for on a subscription basis. Customers can access the software anywhere, without the need to install or maintain it on their own computers or servers.  

SaaS is one of three main categories of cloud computing, alongside Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). Examples of SaaS include email, customer relationship management (CRM), and enterprise resource planning (ERP) software.


Why is SaaS important?

SaaS products are important because they allows users to access software applications from any location with an internet connection. This makes it possible for users to work from anywhere, at any time, which is beneficial for businesses that have employees working remotely, or in different locations. 

Another important aspect is that SaaS eliminates the need for businesses to install and maintain software on their own servers or devices, removing a barrier to entry in terms of cost. This can be especially beneficial for small and medium-sized businesses that may not have the resources or expertise to manage their own software infrastructure outside of the Cloud. 

SaaS providers are responsible for maintaining and updating the software, which is vital for users, who will always have access to the latest features and security patches. This eliminates the need for businesses to spend time and resources on installing, configuring, and maintaining software, which can be a significant advantage. 

SaaS products are highly scalable and allow businesses to easily add or remove users as needed. This scalability is built into the architecture of SaaS, as it typically uses a multitenant architecture where multiple customers share the same infrastructure and resources. This means that as more users are added, the system can automatically scale to accommodate the increased demand. 

Scalability is important for businesses because it allows them to grow and adapt to changing needs without having to invest in new hardware or software. This can be especially beneficial for small and medium-sized businesses that may not have the resources to invest in expensive infrastructure. 

SaaS providers often offer different pricing plans, allowing businesses to choose a plan that best fits their current needs and budget. As their business grows, they can easily upgrade to a plan that accommodates more users. 

What is SaaS?

What is Multitenant Architecture in SaaS?

Multitenancy is an architecture in which a single instance of a software application serves multiple customers, which are known as tenants. Each tenant has their own unique data and configurations, but all tenants share the same codebase and infrastructure. 

In SaaS, multitenancy allows the provider to host multiple customers on a single, shared infrastructure, which can be beneficial for both the provider and the customer. It enables the provider to spread costs across multiple users, resulting in lower costs for the customers. It also allows the provider to make updates and bug fixes to the software without affecting the individual tenants, resulting in higher uptime and less need for maintenance and updates. 

The multitenant architecture is designed in such a way that the data and configurations of one tenant are isolated and secured from other tenants. This is achieved by using a combination of virtualization, sandboxing, and access control mechanisms.

What are SaaS platforms?

SaaS platforms are software applications hosted by a third-party provider and made available to customers over the internet. Some examples of SaaS platforms include: 

  • CRM (customer relationship management) software: Salesforce, HubSpot, Zoho. 
  • Productivity software: Microsoft Office 365, Google Workspace, Slack. 
  • HR software: ADP, Workday, Gusto.
  • Marketing software: Hootsuite, MailChimp, Pardot. 
  • Project management software: Asana, Trello, Jira. 
  • E-commerce software: Shopify, BigCommerce, Magento. 
  • Cloud marketplace platforms: CloudBlue SaaS.  
  • Accounting software: QuickBooks, Xero, Wave.
  • Inventory management software: TradeGecko, DEAR Inventory, TradeSimple 
  • Business Intelligence tools: Tableau, Power BI, Looker 
  • Communication and Collaboration tools : Zoom, Skype, Webex

These are just a few examples of the many different types of SaaS platforms that are available. SaaS platforms can be customized to meet the specific needs of different industries and businesses, and many providers offer various pricing plans to suit different budgets. 

What are further characteristics of a SaaS product?

Some further characteristics of SaaS (Software as a Service) include: 

  • Subscription-based pricing: SaaS providers typically charge customers on a subscription basis, rather than requiring them to purchase a perpetual license. 
  • Automatic updates: SaaS providers are responsible for maintaining and updating their software, which means that users always have access to the latest features and security patches. 
  • Scalability: SaaS is highly scalable, making it easy for businesses to add or remove users as needed. 
  • Flexibility: SaaS is highly flexible, allowing businesses to choose the software and services that best meet their needs and is paid for by subscription models, ensuring control of cost. 
  • Security: SaaS providers are responsible for ensuring that their software is secure, and often have dedicated security teams and protocols in place to protect user data.
  • Data Backup and Recovery: SaaS providers are responsible for handling and maintaining the backup and recovery of user data. 
  • Support: SaaS providers typically provide support and customer service to their users via customer support teams or online documentation. 
  • Integration: SaaS platforms are often designed to integrate with other software and services, such as those provided by other SaaS providers, or with on-premises software and hardware. 

What is the future of SaaS?

The future of SaaS (Software as a Service) looks bright, as it is projected to continue to grow in popularity and market share in the coming years. In fact, IT spend for many SMBs is expected to reach almost $1.5 trillion in 2023, most of which will be spent on SaaS products. Some trends and developments that are expected to shape the future of SaaS include: 

  • Adoption of SaaS by large enterprises: As SaaS becomes more mature and reliable, it is expected that more large enterprises will adopt SaaS solutions, particularly for mission-critical applications. 
  • Increased focus on security and compliance: With the increasing amount of sensitive data being stored in the cloud, SaaS providers will need to focus on providing robust security and compliance features to meet the needs of their customers.
  • Artificial Intelligence (AI) and Machine Learning (ML) integration: With the advancements in AI and ML, SaaS providers will start integrating these technologies into their platforms, providing more intelligent and automated features for their customers. 
  • Integration and customization options: SaaS providers will continue to develop new features and capabilities that allow customers to integrate their SaaS solutions with other software and services and customize them to meet their specific needs. 
  • Use of Microservices: SaaS providers will start to break down their applications into smaller, loosely coupled microservices that can be independently deployed and scaled, resulting in more flexible and efficient SaaS solutions. 
  • Emphasis on user experience (UX): With the increasing competition in the SaaS market, providers will need to focus on providing the best possible user experience to attract and retain customers.

The future of SaaS looks promising with a wide range of new possibilities and opportunities that will continue to shape the way businesses operate and interact with technology.

Ready to learn more?

Find out how CloudBlue can help you easily procure, sell, manage, and invoice all your subscription services on one fully automated, enterprise grade XaaS subscription marketplace platform.

Mike Jennett, Director of CloudBlue Platform Strategy, is an accomplished business and technology executive. With a deep focus on product development and go-to-market strategy, he plays a pivotal role driving strategic growth and market expansion. Mike’s career is characterized by his adeptness in driving technological advancements and his commitment to leading digital transformations with experience including IDC where he was VP of the Mobility and Digital Transformation IEP practices, and HP where he held numerous leadership roles. Mike’s expertise is also reflected in his published works and contributions to multiple tech publications. Mike holds a B.A. from California Polytechnic University.
Having previously to strategic product management, agile transformations, and user experience in CloudBlue, Taylor Giddens heads the Services & Solutions team where he ensures smooth delivery, operations and solution growth for our partners and customers.

The team includes technical account management, managed services, support, custom solution development, and customer enablement.

Prior to CloudBlue, his resume boasts leadership of some of the world’s largest companies during their digital transformations and marketplace launches. Taylor is a practitioner of servitude leadership when it comes to enabling his team to drive positive outcomes on the road to operational excellence.
Laurens van Alphen, a visionary entrepreneur with over 29 years of internet technology expertise, serves as Director of Technical Managed Services at CloudBlue, responsible for Operations and Delivery of CloudBlue SaaS.

As a Dutch racing champion and car enthusiast, he brings the same drive to the tech realm, steering Keenondots from a managed hosting firm to a global cloud enablement leader. Laurens is celebrated for his outcome-driven leadership, deep industry insight, and passion for balancing business innovation with client engagement.
Lincoln Lincoln is CloudBlue’s Head of Global Sales; having been with the company since November 2017. Leading CloudBlue’s global go-to-market organization, he’s responsible for driving accelerated and sustained mutual growth with CloudBlue’s customers and partners, as well as forming new customer partnerships across the Vendor and Provider ecosystem. As part of CloudBlue’s leadership team he is responsible the organisation’s revenue and continued market leadership by delivering and supporting products, services and solutions to organizations in established and new markets around the world.

Before joining CloudBlue, Lincoln was AppDirect’s Regional Director, Asia Pacific & Japan, responsible for forming, building and leading AppDirect’s business and operations across the APJ geography. He built and led AppDirect’s fastest growing and highest performing region globally within 3yrs.

Before joining AppDirect, Lincoln was EMC’s Practice Manager, Cloud Service Providers, APJ, working with the leading Service Providers to maximise their Cloud Business presence & market success. Lincoln joined EMC in 2007, and has over 20 years’ experience in the IT industry, having been based out of Singapore, Australia and the UK. Prior to EMC, he was in range of sales and channel positions at Symantec and VERITAS.

Lincoln has an Honours degree in Business Administration from Kingston University in the United Kingdom.
Brent Clooney is the Executive Director and Associate General Counsel for Ingram Micro Inc., and lead counsel for CloudBlue.

Brent is a Canadian based corporate lawyer with more than 20 years of experience as a strategic legal advisor both in private practice and as in-house counsel to large multi-national companies. Prior to joining Ingram Micro in 2008, he worked at a well-respected corporate law firm in Toronto, Canada and later served as general counsel for Toshiba Canada. During his 15-year tenure at Ingram Micro, he has held positions of increasing complexity and responsibility, and since being promoted to his current role in 2022, Brent is the legal lead for both Ingram Micro’s Canadian and global cloud businesses, as well as CloudBlue.

Brent holds a law degree (LL.B.) from Queen’s University, a Psychology degree (B.A. Honours) from Lakehead University, and has been admitted to the bar in Ontario, Canada since 2002.
Anurag serves as the Head of Product Management for CloudBlue and is responsible for product direction and driving innovation. His leadership has been marked by a keen focus on customer needs, growing the ISV ecosystem, and ensuring the continual evolution of CloudBlue’s product portfolio.

Anurag joined Ingram Micro in 2017 and has been instrumental in, positioning CloudBlue as an industry leading monetization platform for MSP’s, Telco’s and Distributors. Previously Anurag worked at Oracle and Microsoft where he managed many technology projects and programs.
As VP of Engineering of CloudBlue, Rony oversees the development and engineering efforts of the company. He is a recognized leader with more than 25 years of experience in Technology and Product.

Prior to joining CloudBlue Rony lead the R&D efforts at Tripwire acquired by Thoma Bravo, and Cedexis acquired by Citrix. Rony is a leader with extensive experience in transforming both complex technology problems into products that customers love and disjointed organizations into agile high performing teams.
Coen is a distinguished leader and entrepreneur in the realm of cloud technology. Currently serving as CEO of Keenondots and the Global Director of CloudBlue SaaS. He is passionate about driving innovation, fostering collaboration, and leading high-performing teams to achieve transformative results.

With a background as Managing Director of INTO Cloud and a pivotal role as Director of Products of KPN, he brings a wealth of experience in steering organizations through the complexities of the digital landscape.

Beyond the boardroom, Coen is a marathon enthusiast, demonstrating endurance and discipline in pursuit of both professional and personal goals.
Alyson has over twenty years of experience in demand generation, marketing automation and data management. She is responsible for leading the strategy and direction of the company’s brand, performance, and digital marketing.

Prior to CloudBlue, Alyson served as Ingram Micro’s Director of Global Business Intelligence Marketing Automation driving channel partner campaigns. Her tenure in marketing leadership at prestigious companies such as Western Digital, Ocean Institute celebrates redefining marketing campaigns and building top performing teams based on trust, experimentation, and results.

Alyson resides with her husband and three children in Orange County and is an active volunteer and donor within her children’s sports and education programs.

Darek Tasak is leading Customer Success & Value Creation for CloudBlue. In his role, he looks after CloudBlue customers globally during the entire lifecycle of our relationship: from the initial on-boarding, through in-life account management, always ensuring they build successful businesses leveraging our technology. Additionally, he is also in charge of Partnership & Alliances, as well as Pricing Management for everything we commercialize.

Before CloudBlue, Darek managed Ingram Micro’s Services division for hi-tech customers in Europe & APAC. His prior experiences include also launching and leading pan-European services business for TDSynnex, as well as strategy consulting with Boston Consulting Group (BCG).

As President of CloudBlue, Uddhav is a distinguished leader and visionary with nearly two decades of platform-building experience. He is an industry leader in digital commerce, the subscription economy, and monetization platforms.

Notably, at SAP, he spearheaded the transformation of their platform business into a multi-cloud platform-as-a-service, offering enterprise and developer-friendly subscription models. At Pure Storage, he championed the efforts to successfully disrupt the storage industry by creating revolutionary Storage-as-a-service, AIOps-as-a-service, and Disaster Recovery-as-a-service offerings with cutting-edge features and establishing a sophisticated subscription commerce infrastructure that is channel-friendly.

At CloudBlue, Uddhav guides and empowers businesses to rethink their monetization strategies by unlocking the power of digital ecosystems and marketplaces. CloudBlue provides enterprises with a mature multi-tier, multi-channel marketplace and monetization platform that enables usage-based subscription models and global delivery of Anything-as-a-Service solutions. Uddhav has played a pivotal role in shaping the future of the subscription economy through his innovative thinking and impactful contributions.

Let's talk