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Glossary > Lifetime Value (LTV)
Lifetime Value (LTV)
Lifetime value is the amount of money a customer is expected to spend on your product or service over their lifetime. It’s calculated by multiplying the average revenue per user (ARPU) by customer lifetime.
LTV = ARPU x Customer Lifetime
Ready to learn more about CloudBlue?
CloudBlue is a powerful XaaS platform that will help you grow revenue. Here are some resources for more information:
Subscription and Billing Management
Our flexible subscription and billing solution can handle the most complex XaaS business models – and scale recurring revenue.
Partner and Channel Management
Cut through complexity and see more revenue from your channel business as you easily onboard and enable resellers across the globe – at scale.
Vendor and Product Information Management
Centralize all of your vendor and supplier contracts and streamlined product information on one platform.
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