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Glossary > Channel Management
Channel Management
Channel management involves the coordination and management of cloud solution providers, system integrators, and other partners who are involved in the distribution and implementation of cloud-based products and services.
The objective is to ensure that these partners are effectively promoting and selling cloud solutions to customers, providing the necessary technical support and expertise, and contributing to the overall success of the cloud offering. Channel management includes developing and implementing strategies to maximize the use of cloud channels, managing partner relationships, providing training and support, monitoring performance, and optimizing the distribution of cloud solutions to customers.
The goal of channel management is to increase market reach, drive sales, and enhance the customer experience in the cloud market.
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Similar Terms:
Partner Management
Reseller Management
SaaS Catalog Management
Subscription Management
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CloudBlue is a powerful XaaS platform that will help you grow revenue. Here are some resources for more information:

Subscription and Billing Management
Our flexible subscription and billing solution can handle the most complex XaaS business models – and scale recurring revenue.

Partner and Channel Management
Cut through complexity and see more revenue from your channel business as you easily onboard and enable resellers across the globe – at scale.

Vendor and Product Information Management
Centralize all of your vendor and supplier contracts and streamlined product information on one platform.
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