Glossary > Channel Management

Channel Management

Channel management involves the coordination and management of cloud solution providers, system integrators, and other partners who are involved in the distribution and implementation of cloud-based products and services.

The objective is to ensure that these partners are effectively promoting and selling cloud solutions to customers, providing the necessary technical support and expertise, and contributing to the overall success of the cloud offering. Channel management includes developing and implementing strategies to maximize the use of cloud channels, managing partner relationships, providing training and support, monitoring performance, and optimizing the distribution of cloud solutions to customers.

The goal of channel management is to increase market reach, drive sales, and enhance the customer experience in the cloud market.

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