Glossary > Cross Sell

Cross Sell

Cross Sell or Cross-selling is a strategy designed to sell additional products to an existing customer. For example, if you’re selling software as a service (SaaS) products, you could suggest related software or services.

Cross Sell vs Upsell

Upselling refers to the strategy of offering a version of the software that has a higher value to the customer. This is often achieved by tiered pricing. Whereas cross-selling is the strategy of offering similar software or services to complement a customer’s current product.

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