Cross Sell or Cross-selling is a strategy designed to sell additional products to an existing customer. For example, if you’re selling software as a service (SaaS) products, you could suggest related software or services.
Cross Sell vs Upsell
Upselling refers to the strategy of offering a version of the software that has a higher value to the customer. This is often achieved by tiered pricing. Whereas cross-selling is the strategy of offering similar software or services to complement a customer’s current product.
