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Glossary > Involuntary Churn
Involuntary Churn
Involuntary churn occurs when a customer stops using your software without canceling their subscription. It is also known as non-renewal.
The main reason for involuntary churn is that customers aren’t using your product anymore. But there are other reasons: you can lose customers because of technical issues, pricing changes, or bad customer service.
Ready to learn more about CloudBlue?
CloudBlue is a powerful XaaS platform that will help you grow revenue. Here are some resources for more information:
Subscription and Billing Management
Our flexible subscription and billing solution can handle the most complex XaaS business models – and scale recurring revenue.
Partner and Channel Management
Cut through complexity and see more revenue from your channel business as you easily onboard and enable resellers across the globe – at scale.
Vendor and Product Information Management
Centralize all of your vendor and supplier contracts and streamlined product information on one platform.
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