Glossary > White Label Platform
White Label Platform
A white label platform is a software as a service (SaaS) product that allows companies to create their own branded version of the product. This can be done by changing the name, logo or overall design to match brand guidelines.
The idea behind a white label platform is to provide a ready-made solution for businesses to get started with their own products.
Instead of creating a product from scratch and then selling it, companies can use existing platforms to build on top of and customize for their own needs. This helps reduce costs associated with development, deployment, and maintenance.
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