Glossary > Customer Experience (CX)
Customer Experience (CX)
Customer experience (CX) is the combination of all touchpoints that customers have with a company. It’s what customers feel, think, say and do when interacting with a brand.
Customer experience is essential because it’s an indicator of how well your business meets your customers’ needs, expectations and desires. By improving customer experience, you can increase sales, reduce churn and boost customer loyalty.
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