Glossary > SaaS Reseller
A SaaS Reseller is a company or individual who resells software as a service (SaaS) products to end-users. As a SaaS Reseller, they typically purchase licenses or subscriptions from SaaS providers and then offer them to their customers, often with additional value-added services, such as training, customization, or technical support.
The benefits of being a SaaS Reseller include:
Additional revenue streams: SaaS Resellers can generate additional revenue streams by selling SaaS products to their existing customers or new prospects.
Reduced development costs: SaaS Resellers can leverage the resources and expertise of SaaS providers, reducing the need for internal development resources and costs.
Access to a wider customer base: SaaS Resellers can tap into a larger market by reselling SaaS products that have already been developed, tested, and proven in the marketplace.
Opportunities for value-added services: SaaS Resellers can offer value-added services, such as customization, training, and technical support, to differentiate themselves from competitors and increase customer loyalty.
SaaS Resellers play an important role in the SaaS industry by helping SaaS providers reach new markets and customers. They can also provide valuable feedback to SaaS providers on customer needs, preferences, and pain points, which can inform product development and marketing strategies.
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