-
SOLUTIONS
SolutionsBUSINESS OBJECTIVES
- Launch Your Cloud Business
- Build a Cloud Marketplace
- Streamline all Your Cloud Distribution Operations Worldwide
- Grow your distribution network to extend reach
- Automate Product Releases for Maximum Efficiency
- Enable Channel with XaaS
- Automate your XaaS procurement
- Launch a Cloud Marketplace
- Launch and Scale your XaaS Business
INDUSTRIES - PLATFORM
- ECOSYSTEM
-
RESOURCES
Success StoriesWHITE PAPERSCloudBlue Insights
- Build Stronger XaaS Revenue With Cutting-Edge Marketplace Technology
- How Telcos Can Lead the Future of IoT Services
- How can MSPs transform and prepare for the future of XaaS?
- The Global Evolution of Technology Vendors
- A New Era in IT Distribution
- MSP Interactive eBook - The Race Toward Recurring Revenue
Analyst ReportsADDITIONAL RESOURCES -
COMPANY
CLOUDBLUENEWSROOMPROGRAMS
Glossary > Customer Winback
Customer Winback
Customer winback is a strategy used by companies to re-engage with customers who have previously used their product or service but have since churned or stopped using it. The goal of customer winback is to reactivate lapsed customers and encourage them to return as paying customers.
In SaaS, customer winback can be an effective way to boost revenue and growth. By re-engaging with former customers, SaaS companies can tap into a pool of potential customers who are already familiar with their product or service and may be more likely to convert back into paying customers. Additionally, winning back customers can be more cost-effective than acquiring new customers, as it can be less expensive to market to and convert customers who are already familiar with the product or service.
To effectively win back customers, SaaS companies typically need to identify the reasons why the customer left in the first place and address those issues. This may involve offering incentives, providing additional support or training, or making improvements to the product or service to address any issues that may have caused the customer to churn. Additionally, companies may use personalized marketing campaigns and messaging to re-engage with the customer and encourage them to return.
Ready to learn more about CloudBlue?
CloudBlue is a powerful XaaS platform that will help you grow revenue. Here are some resources for more information:

Subscription and Billing Management
Our flexible subscription and billing solution can handle the most complex XaaS business models – and scale recurring revenue.

Partner and Channel Management
Cut through complexity and see more revenue from your channel business as you easily onboard and enable resellers across the globe – at scale.

Vendor and Product Information Management
Centralize all of your vendor and supplier contracts and streamlined product information on one platform.
Ready to
get started?
Sign up or talk with a CloudBlue
expert today to get started.
Resources
Support
Subscribe
- Business Objectives
- Automate Multi Channel Distribution
- Automate Product Releases
- Enable Channel with XaaS
- Automate your XaaS procurement
- Launch a Cloud Marketplace
- Launch and Scale your XaaS Business
- Success Stories
- A1 Digital
- América Móvil
- Bechtle
- Deep Recognition
- Fractalia
- Klaxoon
- Additional Resources
- Analyst Reports
- eBooks
- Explore XaaS Topics
- Glossary
- Podcasts
- Infographics
- White Papers
- CloudBlue Commerce
- Helpdesk login
- CloudBlue Connect
- Portal Support login
- Documentation
- CB Commerce
- CB Connect
Let’s talk
Error processing the submission, please try again.