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Glossary > Customer Retention Cost (CRC)

Customer Retention Cost (CRC)

Customer retention cost is the cost associated with retaining existing customers. It’s the investment a company makes in its customers to ensure that they continue buying products or services from them.

There are multiple ways businesses calculate this metric:

Average CRC = Total CRC for all customers / Number of active customers during period

Average Lifetime CRC per customer = Average CRC per customer * average customer lifetime

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