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Glossary > Renewal Rate
Renewal Rate
Renewal rate refers to the percentage of customers who renew their subscriptions at the end of their term. It’s a key SaaS metric for measuring customer satisfaction and retention.
The higher the renewal rate, the better. If the renewal rate is high, it means customers keep coming back to the product or service because they are getting value out of it. A low renewal rate, on the other hand, means that customers are not satisfied with the product or service and will likely look elsewhere in the future.
Renwal Rate = Total number of renewals / Total number of customers at end of contract period
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Similar Terms:
Customer Churn
Customer Retention
PQL-To-Customer Rate
Software as a service (SaaS)
Ready to learn more about CloudBlue?
CloudBlue is a powerful XaaS platform that will help you grow revenue. Here are some resources for more information:
Subscription and Billing Management
Our flexible subscription and billing solution can handle the most complex XaaS business models – and scale recurring revenue.
Partner and Channel Management
Cut through complexity and see more revenue from your channel business as you easily onboard and enable resellers across the globe – at scale.
Vendor and Product Information Management
Centralize all of your vendor and supplier contracts and streamlined product information on one platform.
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