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Glossary > Negative Churn
Negative Churn
Negative Churn or Net Negative Churn is when the amount of subscription revenue from existing customers is greater than the revenue lost from users canceling their subscriptions.
For SaaS companies, the key strategy to achieving Negative Churn is to increase monthly recurring revenue (MRR) from existing customers. This can be accomplished by selling upgrades, cross-sells, and add-ons in addition to the base subscription.
Negative Churn = Churned MRR – Expansion MRR / Starting MRR
Ready to learn more about CloudBlue?
CloudBlue is a powerful XaaS platform that will help you grow revenue. Here are some resources for more information:
Subscription and Billing Management
Our flexible subscription and billing solution can handle the most complex XaaS business models – and scale recurring revenue.
Partner and Channel Management
Cut through complexity and see more revenue from your channel business as you easily onboard and enable resellers across the globe – at scale.
Vendor and Product Information Management
Centralize all of your vendor and supplier contracts and streamlined product information on one platform.
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