Glossary > Product Qualified Lead (PQL)

Product Qualified Lead (PQL)

A Product Qualified Lead (PQL) is a potential customer in the SaaS model who has demonstrated an active interest in a product through their interactions and behaviors. PQLs are typically evaluated based on the following criteria:

  • Engagement: level of interaction with the product through events such as product demos, trials, and usage data.
  • Fit: alignment of the customer’s needs and goals with the product’s capabilities.
  • Authority: decision-making power and budget to make a purchase.

PQLs are calculated using a combination of quantitative data (such as usage data) and qualitative data (such as sales interactions) to determine if a lead is ready for a sales pitch. This process helps sales teams prioritize their outreach and streamline the sales process.

Explore SaaS Topics

Explore XaaS Topics

Discover and learn all about SaaS, XaaS, and the Cloud.

Glossary Terms


Your go-to resource to break down the key terms you need to know about XaaS.

Ready to learn more about CloudBlue?

CloudBlue is a powerful XaaS platform that will help you grow revenue. Here are some resources for more information:

Subscription and Billing Management

Subscription and Billing Management

Our flexible subscription and billing solution can handle the most complex XaaS business models – and scale recurring revenue.

Partner and Channel Management

Partner and Channel Management

Cut through complexity and see more revenue from your channel business as you easily onboard and enable resellers across the globe – at scale.

Vendor and Product Information Management

Vendor and Product Information Management

Centralize all of your vendor and supplier contracts and streamlined product information on one platform.

Ready to
get started?

Sign up or talk with a CloudBlue
expert today to get started.

CloudBlue, an Ingram Micro Business uses Cookies to improve the usability of our site. By continuing to use this site and/or log-in you are accepting the use of these cookies. For more information, visit our Privacy Policy