Product Qualified Lead (PQL)

A Product Qualified Lead (PQL) is a potential customer in the SaaS model who has demonstrated an active interest in a product through their interactions and behaviors. PQLs are typically evaluated based on the following criteria:

• Engagement: level of interaction with the product through events such as product demos, trials, and usage data.
• Fit: alignment of the customer’s needs and goals with the product’s capabilities.
• Authority: decision-making power and budget to make a purchase.

PQLs are calculated using a combination of quantitative data (such as usage data) and qualitative data (such as sales interactions) to determine if a lead is ready for a sales pitch. This process helps sales teams prioritize their outreach and streamline the sales process.

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Similar Terms:

Lead Velocity Rate (LVR)
Customer Experience (CX)
Customer Journey
Customer Lifecycle