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Glossary > Customer Churn
Customer Churn
Customer churn is the percentage of customers you lose from your business over a given period of time. For example, if 100 customers purchased from your company in the last year and only 80 remain after one year, then your customer churn rate is 20%.
Customer Churn = (Lost Customers ÷ Total Customers at the Start of Time Period) x 100
Ready to learn more about CloudBlue?
CloudBlue is a powerful XaaS platform that will help you grow revenue. Here are some resources for more information:

Subscription and Billing Management
Our flexible subscription and billing solution can handle the most complex XaaS business models – and scale recurring revenue.

Partner and Channel Management
Cut through complexity and see more revenue from your channel business as you easily onboard and enable resellers across the globe – at scale.

Vendor and Product Information Management
Centralize all of your vendor and supplier contracts and streamlined product information on one platform.
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