Glossary > Lead Velocity Rate (LVR)

Lead Velocity Rate (LVR)

Lead velocity rate (LVR) is a metric used to measure the rate at which new leads are generated in a sales pipeline. It is calculated by dividing the number of new leads generated in a given time period by the total number of leads in the pipeline at the beginning of that time period.

LVR is often used to track the effectiveness of marketing campaigns and to identify trends in lead generation over time. A high LVR is generally considered a good thing, as it indicates that a business is generating new leads at a healthy rate.

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