Glossary > Average Selling Price (ASP)
Average Selling Price (ASP)
Average selling price (ASP) is the average of all the prices that a product or service is sold for. It is calculated as the total revenue divided by the number of units sold.
Average selling price = Total revenue / Units sold
Is SaaS for example, if a company sold $10,000 worth of a service, by selling 1000 subscriptions, its ASP would be $10.
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